Crazy Water: Modernizing a Texas Legacy
Client: Crazy Water
Next-gen production techniques delivering cost-effective, breakthrough work that drove 34% YOY Growth
Brand Evolution: A Bold New Identity
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Brand Identity
We overhauled Crazy Water’s visual identity, creating bold new packaging that stays true to its heritage. We launched engaging grocery store promotions, produced entertaining videos, and refreshed the website—giving Crazy Water a modern twist that resonated with Texans across the state.
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Website
Fan Engagement: Crazy Big Experiences. We brought the Crazy Water spirit to life through quirky, on-the-ground activations. These activations weren’t just fun—they drove deeper engagement and helped establish Crazy Water as a cultural touchstone in Texas.
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Crazy 10-gallon hats became a must-have at festivals and stores.
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Crazy Cubes—mineral water popsicles—refreshed fans in the Texas heat.
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• Holograms and a three-wheeled longhorn-clad tricycle made every event unforgettable.
Art meets tradition: bold illustrations by Jon Flaming
With bold, modern designs by Jon Flaming, we debuted Crazy Water’s new look at the State Fair of Texas, captivating thousands of fairgoers. The brand’s presence continued to grow through sponsorship of major Texas events, including the Oak Cliff Film Festival and the Texas Music Revolution, reaching hundreds of thousands of Texans.
Next-Gen Production: Innovation Meets Tradition
We leveraged next-gen production techniques to elevate Crazy Water’s brand through cost-effective, breakthrough work that drove 34% YOY growth. Powered by BrandSynth, our AI-driven system combined data insights with creative quality to deliver immersive, memorable experiences. Every touchpoint—whether digital, physical, or interactive—was designed to maximize brand visibility and consumer engagement.
The Impact: Crazy Big Results on a Not-So-Crazy Budget
Brand visibility soared with highway messaging, extensive social media campaigns, branded t-shirts, and point-of-purchase displays.
Demand surged, tripling Crazy Water’s bottling capacity.
Available in 385 stores, restaurants, and festivals statewide, Crazy Water experienced 34% YOY growth.
Our display posters became so popular they were sold directly to fans.
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Let’s create unforgettable experiences that resonate with your audience at every touchpoint.